Course - Media Skills - Executive
Duration: 1 Day (4-10 Trainees)
Cost: £See Fees & Terms
This one day course is ideal for a larger group, we recommend 2 trainers.
We start with a quick interview, just to get you acclimatised. This is followed by a short presentation on effective preparation –the key to a good interview and covers delivery, editing, studios, audiences and messages. It forms the basis of good technique and will prove handy for the rest of the day.
Time for another interview. Novices may be quized about some highlight in their lives, a holiday or the birth of a child. This develops the concept of the key message and journalistic obsessions (if you don’t know what this means its time you did the course!)
More experienced interviewees move straight to a work related topic. This interview is discursive in style, and poses interesting delivery considerations. Afterwards we watch the interviews and make constructive observations on style and technique.
NB: This is not intended to be a knowledge test, but nor is an interview just a filmed chat.
Late morning, there may be time for another interview or you may want to spend a few minutes on libel, ‘off the record’ and (for UK clients) the BBC and Ofcom regulations on the rights of interviewees. This is of particular value to anyone involved professionally with the broadcasters (Press Officers, lawyers etc).
After lunch we have choices. Perhaps you want a session on the print media or radio do’s and don’ts. Or we can move directly into more TV interviews. Again there are choices and options.
Very typical might be a studio debate with the trainees round a table taking ‘position’s on a matter of political or social importance. Other interviews for which a mixture of theory and practice are invaluable are ‘down the line’ interviews (also called remote or 2 Ways).
Some people need to practice phone-ins or dry-run a press conference and with all the playbacks and debate that ensure you will soon be at the end of a stimulating fun day of media training and well able to handle everyday encounters with the media.
John Stonborough FCIPR